Grammys
Award shows feel the same. Same format, same stars, all around the same time period. We created a new experience for the fans that set the GRAMMYs apart. Something that built meaningful ties to the fans and put their name on the lips of millions during a crowded celebrity news cycle.
The GrammyCam was shaping up to be the biggest revolution in award show history. So who better to drop the news than our very own host, and hip hop legend, LL Cool J?
We seeded a film that told the history of the trophy itself and showed how this evolution was going to be a game changer:
